March 6, 2018

Inside the mysterious art — and big business — of color forecasting.

“I think what’s going on in the United States now is that it’s all happening,” the woman replied. “It’s almost reflective of the conflict going on around us — where you’re not having one definite color correction, but you’re seeing examples in various areas. I think it’s mostly about mixes.”

“Exactly, and different from what it’s been before,” the woman said. “It’s almost like a counterculture type of a feeling — you deliberately use colors that would not ordinarily work together.”

“Accidental colors,” Shah said, coining a phrase.

https://www.nytimes.com/2018/02/28/magazine/what-is-the-perfect-color-worth.html

Submitted by Anjie

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