Sometimes red is just right, and sometimes not. If you are trying to think of a new and creative way to obtain something – a new job, a new dress for the prom, or a benefactor to help launch a new program – red is the color to have around.

If you are creatively trying to find options to avoid something, red is best avoided.

Reference: Laurens Rook. 2014. “Exposure to the Color Red Enhances Creative Thinking Depending on Appetitive-Aversive Cues.” Creativity Research Journal, vol. 26, no. 1, 124-130.

Submitted by Katherine